Digital standees, also known as digital signage or digital displays, are powerful marketing tools that can help businesses promote their products and services in a dynamic and attention-grabbing way. Digital standees use electronic displays to showcase text, images, videos, and other multimedia content. Unlike traditional marketing methods, such as flyers and billboards, digital standees can be easily updated and customized to fit the target audience and marketing goals.
In this blog post, we will explore the advantages of using digital standees for marketing campaigns in more detail.
1. Cost-effective
Digital standees are cost-effective because they eliminate the need for printing and distributing traditional marketing materials such as posters, flyers, and brochures. With digital standees, businesses can create and update their marketing content in real time and display it on a digital screen. This allows businesses to save money on printing costs and reduce waste.
2. Eye-catching
Digital standees are eye-catching and can attract more attention than traditional marketing materials. Digital displays are often larger, brighter, and more dynamic than static posters and banners, making them more likely to grab people’s attention. Additionally, digital standees can display multimedia content such as videos, animations, and slideshows, which can help to keep viewers engaged and interested.
3. Customizable
Digital standees are highly customizable and can be tailored to fit the needs of different marketing campaigns and target audiences. Businesses can easily change the content displayed on the digital standee to promote new products or services, special offers, or seasonal promotions. Additionally, businesses can use digital standees to display relevant content based on the location of the standee. For example, a digital standee in a shopping mall can display ads for nearby stores and restaurants.
4. Interactive
Digital standees can be interactive, allowing customers to engage with the content displayed on the screen. For example, businesses can use touchscreens to allow customers to browse through products, view product demos, or even place orders directly from the digital standee. Interactive digital standees can also be used to collect customer feedback and data, which can be used to improve marketing strategies.
5. Real-time updates
Digital standees allow businesses to update their marketing content in real time. This means that businesses can quickly respond to changes in the market or customer needs by updating their digital standees. For example, a restaurant can quickly update its digital standee to promote a new menu item or special offer.
6. Better targeting
Digital standees can be placed in strategic locations to target specific audiences. For example, a digital standee promoting a new smartphone can be placed in a tech store to target customers who are interested in technology. Digital standees can also be placed in areas with high foot traffic to reach a larger audience.
7. Increased engagement
Digital standees can increase engagement with customers by displaying dynamic and interactive content. This can help to build brand awareness and encourage customers to learn more about the products and services being promoted. Additionally, digital standees can be used to collect customer data such as email addresses and phone numbers, which can be used to create targeted marketing campaigns.
8. Cost-effective testing
Digital standees provide a cost-effective way to test marketing strategies before launching a full-scale campaign. For example, businesses can test different marketing messages or designs on a digital standee before investing in a larger marketing campaign. This can help to reduce the risk of a failed marketing campaign and save businesses money in the long run.
9. Easy to measure
Digital standees are easy to measure and can provide businesses with valuable data on the success of their marketing campaigns. Digital standees can be equipped with sensors and cameras to track customer engagement, foot traffic, and other metrics. This data can be used to optimize marketing strategies and improve the effectiveness of future campaigns.
