5,000+ Custom-made Products & Designs | Free Delivery & Installation Across India | Up to 3 Years Product Warranty | 12,000+ Happy Customers | 600+ Projects Delivered | Product Lifetime Support
5,000+ Custom-made Products & Designs | Free Delivery & Installation Across India | Up to 3 Years Product Warranty | 12,000+ Happy Customers | 600+ Projects Delivered | Product Lifetime Support

project name: Medtronic

Product: 7 inch video invites

Case Study: Medtronic – Innovative Marketing with Video Brochures in Hospitals

Company Profile: Medtronic is a global leader in medical technology, dedicated to improving the lives of people with chronic diseases through innovative medical solutions. With a vast portfolio of products, they are recognized for their contributions to healthcare worldwide.
Challenge: Medtronic faced the challenge of effectively promoting one of their cutting-edge medical devices to healthcare professionals and hospital decision-makers. They needed a compelling and memorable way to convey the device’s features, benefits, and potential impact on patient care.
Solution: Recognizing the need for a creative and impactful promotional strategy, Medtronic decided to utilize 7-inch video brochures to promote their product within the hospital environment. This innovative approach allowed them to showcase their medical device’s capabilities effectively.
  • Company Name: Medtronic
  • Requirement: 7-inch video brochures
  • Quantity: 30 pieces
  • Duration: 7 days
  • Application: Promotion of Medtronic’s medical device within hospitals.
  1. Content Creation (Days 1-2): Medtronic collaborated with a professional marketing agency to create engaging video content. The video highlighted the medical device’s features, clinical benefits, and real-life patient success stories. Detailed information on how the device could enhance patient care was included.
  2. Video Production (Days 3-4): A specialized video production team was engaged to produce high-quality content. They ensured that the video was visually appealing and effectively conveyed the product’s value proposition. Graphics, animations, and interviews with healthcare professionals were incorporated.
  3. Printing and Assembly (Days 5-6): The video content was seamlessly integrated into 7-inch screens within the brochures. Each brochure was designed with the Medtronic logo, contact information, and a clear call to action for hospital staff to learn more about the device.
  4. Distribution (Day 7): Medtronic’s sales and marketing team personally delivered the video brochures to key hospital decision-makers, including department heads, physicians, and nursing staff. The brochures were presented as a valuable educational resource.
Medtronic’s use of 7-inch video brochures within hospital settings yielded significant advantages:
  1. Memorable Engagement: The video brochures captivated hospital staff, creating a memorable introduction to Medtronic’s medical device.
  2. Educational Impact: Healthcare professionals and decision-makers gained a deeper understanding of the product’s benefits and potential impact on patient outcomes.
  3. Convenient Accessibility: The video brochures were readily available in hospital settings, allowing staff to access essential information conveniently.
  4. Increased Interest: Hospitals expressed increased interest in evaluating and adopting Medtronic’s medical device, leading to potential partnerships and purchases.
  5. Efficiency: Within just 7 days, Medtronic effectively reached and engaged with key stakeholders in multiple hospitals, optimizing their marketing efforts.
Medtronic’s strategic use of 7-inch video brochures within hospital environments demonstrated the power of innovative marketing in the healthcare sector. By providing informative and visually appealing content, Medtronic successfully introduced their medical device to healthcare professionals and decision-makers, paving the way for potential partnerships and improved patient care. This case study highlights the effectiveness of utilizing creative marketing methods to address specific challenges within the healthcare industry.